Choosing the appropriate seo company may help you save time, energy, and money. Selecting the incorrect seo company can cost you time, efforts, and money. So, how can you tell whether you’ve hired the appropriate SEO agency? When you’re not an SEO professional, this might be a challenging topic to answer.
I’ll go through the most crucial things to look for when choosing an seo company below. The advice I’ll provide you is based on my over 15 years of experience as an SEO expert, agency owner, and, most importantly, entrepreneur.
A reputable seo company will use a tried-and-true technique and a tailored strategy.
So, what do I mean by “a tried-and-true procedure and tailored approach”? That’s exactly it. When executing website audits and search engine optimization, a professional SEO service will follow an established approach and principles that can and should be used globally. However, it will use a bespoke approach to research and strategy formulation that is geared to the client’s unique competitive situation.
For example, to evaluate potential and design a plan for each prospective customer, my business used a common high-level analytical procedure. The phases in this technique were as follows:
Step 1: Conduct an industry analysis to establish if an opportunity exists and whether value will be made after SEO goals are met.
Step 2: Competitive Research, which is used to evaluate the competitive environment and chances of success.
Step 3: Strategy Design—combines what has been learnt in processes 1 and 2 to create a strategy to assist the customer in achieving a long-term competitive edge in their niche. As a result of step 3, steps 4 and 5—implementation and follow-up—follow.
Each customer went through the same five-step procedure, but no two methods were ever the same. Each client’s strategy was created specifically for them.
An excellent seo company is imaginative and creative.
The greatest SEO agencies are really inventive. Over the previous two decades, I’ve established and sold numerous portfolios of successful business websites with monthly visitors in the millions. Every time an offer was made to buy a web site that my team and I produced, it was due of our unique and inventive approach to SEO. We devised an industry-first approach that enabled us to stand out from the crowd and get attention.
Being creative is difficult and costly. Cookie-cutter, broilerplate SEO tactics are significantly simpler to implement—and far less expensive—but they’re also far less successful.
An excellent SEO agency is imaginative and creative. When interviewing SEO businesses, inquire about the unique tactics they’ve used to assist their customers stand out from the crowd.
Look for SEO experience in the real world.
I often tell myself that if I were to start again in SEO today without almost two decades of expertise, I would fail miserably. When it comes to digital marketing, particularly SEO, experience counts. If you want to get great results, choose an SEO that has at least 5 to 10 years of real-world expertise, ideally with websites in your field. While many SEO concepts, methods, and strategies are universal, SEO agencies with hands-on expertise in your industry will have a better knowledge of the competitive environment, be more creative and original in their strategy creation, and ultimately offer higher SEO results.
Be wary of the “salesman” while judging experience. In SEO, there are two categories of salespeople. There’s the classic professional salesperson at the front door, whose main task is new business acquisition. Then there’s the salesperson/SEO expert who will make you promise the world in order to get you to sign on the dotted line. Both should be avoided.
Larger SEO agencies usually employ one or more professional sales representatives. The job of a career sales representative is to sell the company (not servicing it.) They may have some SEO expertise, but it is typically insufficient. When a professional salesperson closes a transaction, they are paid a commission, and the customer is assigned to an SEO manager or expert who is in charge of the account’s maintenance. Request to meet with the SEO manager or expert who will be executing the SEO work for your website when choosing an SEO business.
Unfortunately, SEO is known for being one of the shadier businesses. It’s not difficult to set up a website and pretend to be an SEO service expert. The SEO service sector is rife with self-proclaimed or would-be SEO professionals that promise the moon but lack significant expertise or notable accomplishments. Salespeople who paint a rosy image of the world and talk in abstract—but compelling—language are seldom able to define the exact optimization approach they’ll use for your website.
Look for a wide group of experts.
When I started my SEO company in 2006, SEO was a lot simpler than it is now. To plan and execute a successful SEO campaign, a basic grasp of HTML, keyword selection, on-page optimization (e.g., title tags, header tags, alt tags, copy optimization), competition research, trend analysis, link building, and strategy design was necessary. While these skills are still necessary, SEO nowadays requires a far broader set of knowledge, ability, and talents.
When analyzing an seo company, check for the following basic talents and vital skills:
Content Marketing Specialist – SEO and content marketing are natural partners. SEO is fueled by content marketing. Content quality is one of the most important aspects that search engines assess when deciding rankings. A strong SEO agency should be able to create and promote strategic content that supports everything from link development to on-page optimization. While a specialized content marketing manager is not required, it is beneficial.
Technical SEO Professional – A technical SEO specialist is essential for a successful SEO campaign, especially when it comes to optimizing large business and e-commerce websites with many moving components and divergent technology. While a general SEO professional may do technical SEO audits and optimizations, if you have an enterprise or ecommerce website, you’ll want to make sure the agency you select has a technical SEO specialist on staff.
Project Manager – Project management is an important skill in every agency. It’s very crucial for SEO. All SEO targets, timelines, and budgets will be reached thanks to a dedicated project manager. Larger SEO agencies usually employ an SEO manager who also serves as the project manager.
Programmer/Developer – A great SEO strategy often requires development. This is especially true for ecommerce and big commercial websites. Many SEO professionals may perform a good job with little or no programming knowledge but having someone on your internal or external SEO team who knows programming is critical. Working with an SEO service that has a specialized web programmer or development team might be beneficial if your company does not have one.
When choosing an SEO agency, seek for a team of professionals with a variety of skill sets.